This article is not intended to give you a figure of value for your website but to help you examine the points that can determine a website's worth in terms of design, content, traffic, operating costs and other amenities that form the fabric of your website. The below questions are intended to help you gauge a sense of your websites strengths and weaknesses thus allowing you to form a clear understanding of your website when determining the value of of it.
Here are a few things for you to assess before evaluating your website.
Website URL/Domain names:
-
What type of domain name does your website have? Is it rellevant to your website
and targeted audience? The more targeted and relevant a URL is, the more valuable
that domain will be (in terms of visitors/search engines). If you dont have
your own domain or you are using a Geocities type domain I would suggest that
you get your own domain, this will give your website a proffesional image and
its own identity.
Overall look and feel
of your website: -
What is the overall look and feel of your website, is it condusive to your visitors
needs, is it condusive to the management of content? Is it compatible with differant
browsers, platforms and resolutions.
Content: -
Is the content displayed on your website organized, current, reliable well
presented and communicated effectively? Not only the type and quality
of your content can increase the value of your website but also the interset
generated by it. Does your website contain "sticky" and rellevant content?
Website Interest: -
Is your website engaging, will it promt the visitor to return? Is your website
useful and what purpose does it offer to the visitor.
Navigation: -
Is your websites navigation structure fast and easy to find things without getting
lost? Is the navigation intuitive?
Design appeal and function:
-
Is the design and aesthetics of your website appealing? Do you have an attractive
website? Is the function practical and smooth?
A bland and dated website can not only be detrimental to the overall value of
your website but also the impact it has on visitors.
Creditability and trust:
-
Is your website accurate? Does it appear be a solid entity? Is your website
proffesional in its presentation and conduct?
A website with an understanding and relationship with its visitors will attract
loyalty from these visitors.
Interactivity and community:
- Does your website provide community features such as forums/message boards.
Can the visitor communicate with your website?
Traffic flow: - What type of traffic does your website get? How much
traffic does your website recieve? Is your traffic unique or repeat, or both?
Visitor type: - What type of visitor does your website attract?
Databases: - Is your
website run on a database? A website run on a database can be invaluble in terms
of traffic flow, mainteneance and management.
Maintenance/update and website management: - Does your website have a maintenance/update
control panel for easy updating etc. What unique management features does your
website have?
Generating income: - Does your website generate an income? What type
of income does it generate? Does it generate a solid income from sales of products
or services from your website? Does it generate an income from affiliates? Does
your website generate income from advertisment placings on your website?
Website operating costs: - How much does your site cost to host? How much does it cost to maintain? How much does it cost to produce content?
Generating income + website
operating costs =profit income: - Does your website generate a profit from
income generated against website operating costs?
Location and accessibility: - Does your website serve 1 location or continent/country?
Is your website global? Is your website accessible to all?
All the above are key questions you need to answer that will help you to determine
the value of your website, some points will be applicable to your website, some
wont. There is no difinitive price guide to websites because every website is
unique and has its own advantages and dissadvantages.
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